For many businesses, their email marketing lists can be the single most valuable asset they own. Here are some tips for helping you get your first mailing list up and running.
Continue reading Your First Steps to Setting up a Mailing List
For many businesses, their email marketing lists can be the single most valuable asset they own. Here are some tips for helping you get your first mailing list up and running.
Continue reading Your First Steps to Setting up a Mailing List
If you’re new to email marketing then you’ll probably need to learn some new terms and concepts. One important concept is that of the “squeeze page,” also known as an “opt-in page”.
A squeeze page is a page on your website that exists for the specific purpose of getting a reader to give you their email address so that you can send certain information or information products to them. This opt-in process can be for a new subscription to something that you offer on your site, for the purpose of receiving a particular item from you (such as an ebook), or to join your mailing list to receive future offers, or some combination of these.
Continue reading The Importance of the Opt In or Squeeze Page and What it Should Include
It’s safe to say that the bigger your mailing list is, the better. Having a robust list gives you more opportunities to sell and to build your reputation. Here are 8 sure-fire tips for growing your list:
Continue reading Eight Surefire Ways to Grow Your Mailing List
Now that you’ve built up your mailing list, you’ve got to deliver on the promises you made to the individuals who signed up. These promises consist of both the promises you explicitly made (“sign up and I’ll email you a free report”), as well as the implicit promise you made of engaging your readers with information that they’ll find useful and valuable.
Continue reading Engaging Your Readers and Delivering Exactly What They Want
We’re now to the point in our
discussions where we’re ready to talk about improving your conversion rate; that is, how to get as many of your prospects to become paying customers.
Here are eight email conversion tips for keeping your conversion rate high.
Continue reading Eight Email Conversion Tips or How to Sell More Stuff