The Importance of the Opt In or Squeeze Page and What it Should Include

If you’re new to email marketing then you’ll probably need to learn some new terms and concepts. One important concept is that of the “squeeze page,” also known as an “opt-in page”.

squeeze

A squeeze page is a page on your website that exists for the specific purpose of getting a reader to give you their email address so that you can send certain information or information products to them. This opt-in process can be for a new subscription to something that you offer on your site, for the purpose of receiving a particular item from you (such as an ebook), or to join your mailing list to receive future offers, or some combination of these.

Continue reading The Importance of the Opt In or Squeeze Page and What it Should Include

Engaging Your Readers and Delivering Exactly What They Want

Now that you’ve built up your mailing list, deliver informationyou’ve got to deliver on the promises you made to the individuals who signed up. These promises consist of both the promises you explicitly made (“sign up and I’ll email you a free report”), as well as the implicit promise you made of engaging your readers with information that they’ll find useful and valuable.

Continue reading Engaging Your Readers and Delivering Exactly What They Want