Create Your Own Internet Marketing Plan

Start your internet marketing planIf you have a small business that you are attempting to promote on line and are having trouble, it may be because you haven’t created an internet marketing plan.


Internet marketing, just like off-line marketing, is extremely complicated and is much more difficult than simply putting some keywords into the text on your site. An internet marketing plan consists of 8 basic steps: strategic planning, situation analysis, customer analysis, market and product focus, product positioning, pricing strategy, product distribution, and internet promotion.

Continue reading Create Your Own Internet Marketing Plan

Internet Marketing – The Best Approach

Is this the best approach to Internet marketing?


“Dear Friend,

My name is Mrs. John Q Public. I am a dying man and I have decided I must donate all I have to charity. I wish for you to help me in this matter. You may wonder why I chose you. Someone has to be chosen. I am 58 years old and diagnosed with cancer. If you will send me your bank information we can begin this process.”


In a word, “NO!”, that’s definitely not the best approach to Internet marketing.  In fact, it’s probably one of the worst, which is why it always finds its way into your spam folder.

Continue reading Internet Marketing – The Best Approach

Your Email Marketing Campaign

Email Campaign ChecklistWhat To Do & When To Do It.


When it’s time to launch your email marketing campaign, what should you know before you set your plan into motion?  Well, before you do anything, you should make certain that your sales staff and all sales departments are geared up to make the transactions generated by your email marketing campaign.  Once you’re confident your business can handle a potential influx of sales, you should follow a few simple steps to ensure you’re making the most of your email marketing campaign. 

  Continue reading Your Email Marketing Campaign