The key to getting the visitors you want for any business – online or offline – is really quite simple: branding.
Branding has been a marketing buzzword for a very long time. It’s caused multi-national companies to redesign their logos, create spiffy new letterheads, mission statements, rewritten mission statements, and even theme songs, and an endless stream of focus groups to guide the process. And it’s not just the huge multi-nationals that do this…
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