If there’s one thing for certain, email still makes the online world go around.
Despite the doom and gloom, many have predicted for an email with innovations like RSS and social media, email still rules the day.
It’s a crucial marketing medium for the success of any online business (or any business at all), so I’ve brought in our guest blogger, Andy Johnston, to take you through all the important aspects of email marketing.
I’ll let Andy tell you a little more about it…
Continue reading Meet Andy Johnston, Our New Email Marketing Guest Blogger
I promised to be back and here we are, with possibly the most important discussion about why email marketing is important for business. Let’s get right into that.
Facebook, Twitter and other social media outlets have certainly become important avenues for online marketing campaigns, but good old fashioned email marketing still holds a great deal of value for organizations and businesses of all sizes.
Continue reading Why Email Marketing is Important for Businesses
Ah, technology. It’s such a great thing, but sometimes can be frustrating to figure out what exactly we need and then how to use it.
Let’s explore some of your options when it comes to email marketing and hopefully, things will become a bit clearer.
As your mailing list grows, it should quickly become apparent to that you don’t want to try to manage it manually. Not only will it become a significant administrative burden, but sending emails with more than a dozen or so recipients can greatly increase the likelihood that your autoresponder messages will be marked as spam, and never reach your intended audience.
Continue reading Choosing an Autoresponder Service or Software
In our previous article we discussed the autoresponder services that can help you become significantly more efficient with your e-mail marketing efforts. It gets confusing when we use the phrase “autoresponder services” and then talk about “autoresponder messages” and “broadcast messages”, but an autoresponder service can generally send both types of messages. So don’t worry, once you have chosen an autoresponder service, you’re ready to use both of these different techniques.
Let’s discuss some of the differences between autoresponders and broadcast emails, so that you know what type of communication is likely to be better suited to each of your promotional campaigns.
Continue reading Understanding the Difference Between Autoresponders and Broadcast Emails
It should be fairly apparent that your approach to email marketing should only involve sending e-mails to individuals who have signed up to receive them. This might be done as a sign up on your website to receive your newsletter, an autoresponder series, or some other type of information. Avoid any temptation to send unsolicited emails under any circumstances. I know I probably don’t have to say that, but just in case.
Continue reading Should You Use Single or Double Opt In?