Ah, technology. It’s such a great thing, but sometimes can be frustrating to figure out what exactly we need and then how to use it.
Let’s explore some of your options when it comes to email marketing and hopefully, things will become a bit clearer.
As your mailing list grows, it should quickly become apparent to that you don’t want to try to manage it manually. Not only will it become a significant administrative burden, but sending emails with more than a dozen or so recipients can greatly increase the likelihood that your autoresponder messages will be marked as spam, and never reach your intended audience.
Continue reading Choosing an Autoresponder Service or Software
In our previous article we discussed the autoresponder services that can help you become significantly more efficient with your e-mail marketing efforts. It gets confusing when we use the phrase “autoresponder services” and then talk about “autoresponder messages” and “broadcast messages”, but an autoresponder service can generally send both types of messages. So don’t worry, once you have chosen an autoresponder service, you’re ready to use both of these different techniques.
Let’s discuss some of the differences between autoresponders and broadcast emails, so that you know what type of communication is likely to be better suited to each of your promotional campaigns.
Continue reading Understanding the Difference Between Autoresponders and Broadcast Emails
It should be fairly apparent that your approach to email marketing should only involve sending e-mails to individuals who have signed up to receive them. This might be done as a sign up on your website to receive your newsletter, an autoresponder series, or some other type of information. Avoid any temptation to send unsolicited emails under any circumstances. I know I probably don’t have to say that, but just in case.
Continue reading Should You Use Single or Double Opt In?
For many businesses, their email marketing lists can be the single most valuable asset they own. Here are some tips for helping you get your first mailing list up and running.
Continue reading Your First Steps to Setting up a Mailing List
If you’re new to email marketing then you’ll probably need to learn some new terms and concepts. One important concept is that of the “squeeze page,” also known as an “opt-in page”.
A squeeze page is a page on your website that exists for the specific purpose of getting a reader to give you their email address so that you can send certain information or information products to them. This opt-in process can be for a new subscription to something that you offer on your site, for the purpose of receiving a particular item from you (such as an ebook), or to join your mailing list to receive future offers, or some combination of these.
Continue reading The Importance of the Opt In or Squeeze Page and What it Should Include