In our previous 
article we discussed the autoresponder services that can help you become significantly more efficient with your e-mail marketing efforts. It gets confusing when we use the phrase “autoresponder services” and then talk about “autoresponder messages” and “broadcast messages”, but an autoresponder service can generally send both types of messages. So don’t worry, once you have chosen an autoresponder service, you’re ready to use both of these different techniques.
Let’s discuss some of the differences between autoresponders and broadcast emails, so that you know what type of communication is likely to be better suited to each of your promotional campaigns.
Continue reading Understanding the Difference Between Autoresponders and Broadcast Emails