If you’re new to email marketing then you’ll probably need to learn some new terms and concepts. One important concept is that of the “squeeze page,” also known as an “opt-in page”.
A squeeze page is a page on your website that exists for the specific purpose of getting a reader to give you their email address so that you can send certain information or information products to them. This opt-in process can be for a new subscription to something that you offer on your site, for the purpose of receiving a particular item from you (such as an ebook), or to join your mailing list to receive future offers, or some combination of these.
Continue reading The Importance of the Opt In or Squeeze Page and What it Should Include