Many companies all over the world are searching for ways to build and grow their email marketing lists. Established companies attempt to obtain the email addresses of existing customers whilst new companies are struggling to compile an original email list.
Let’s explore7 things you could try to build your email marketing list.
1-Try networking with local businesses.
Attend meetings in your local area (i.e. seminars, and city commerce luncheons) to exchange cards and information with other professionals. Exchange business cards and be sure to follow up – via email of course. However, you should make sure that the people in this network are interested in what you have to offer and the possibility of sharing contacts with you. It’s poor form to contact businesses that wanted nothing to do with you.
2-Try attending trade shows.
Set up a booth or organize a presentation, or simply ‘attend’ a show and use it as a networking opportunity. Obtain general contact information and offer promotions and ‘free’ gifts. The people who fill out your information form have automatically ‘opted in’ to your marketing strategy.
3-Organize and attend informational seminars
Organize and attend informational seminars geared to both consumers and business contacts alike. Use registration information and other networking techniques to obtain contacts for your email marketing lists.
4-Retail store contest or prize draw
Retail storefronts are a great place to expand your email marketing lists. You can design a prize draw or a contest that requires registration. You’ve probably engaged in this marketing technique before without even knowing it (i.e. registering to win a new car while shopping at the mall). Any storefront opportunities are well-received and are a great way to add to your email marketing lists of contacts.
5-Get involved in local events.
Many people are addicted to openings, parties, musical concerts, and any other event that draws people together. You might even consider sponsoring one of these events yourself or joining with other likeminded business people to sponsor an event. Doing so can afford you the opportunity to increase your Internet mail address listings and help you get your name out there.
Direct mail marketing techniques, such as sending out postcards, are a great way to grow your email contact lists. You can mass issue postcards with your company name and website and collect contacts as they visit the site or make inquiries. Offering some type of incentive will earn you the best response.
This process can be time consuming but well the efforts if done properly. You can use phone calls to touch base with prior customers and it is a great way to rekindle old business and perhaps make new contacts. Just don’t allow your telemarketing staff to call during lunch and dinner time hours.
Email marketing is just like any other form of marketing and is designed primarily to open the lines of communication and to make contact with people. You should do your best to translate your everyday interactions with people into business growing leads and contacts.
To deploy a successful email marketing lists campaign, you must cultivate your people skills and always adhere to the Golden Rule;
“Treat your customers as you would expect to be treated yourself”.
Take these tips on board and your email marketing list and business will go far.