The Importance of Staying Focussed

the importance of staying focussed


Having laser sharp focus is all well and good, but staying focussed is crucial to your long term success. Having a good idea and sticking with it until it either succeeds of fails is actually a vital skill; one that many entrepreneurs  lack – and so fail as a result.


Results Come with Persistence, Not Singular Spurts of Effort

Entrepreneurs often feel powerful spurts of desire, of determination, of feeling like they’re willing to do whatever it takes. Feeling that way for a few days or weeks isn’t an uncommon feeling.

However, to really succeed you need to be able to stay motivated and inspired about what you’re doing for months and years at a time.

Business is not a short term game. You have wins and you have losses. It’s a matter of persisting through all the ups and downs to the final result of real success. That takes time and focus.


Improve Your Focus With Productivity Systems

Your habits play a large role in how well you are staying focussed.

One habit that many successful business people have is planning their day at the beginning of the day. When you wake up, the first thing you do is get out a sheet of paper and write out exactly what you want to accomplish today.

Then, write out what you want to accomplish this year. Then your five year goals, your 10 year goals and your 25 year goals.

If you have inspiring goals set, this will help you stay focused on both the short term actions and the long term picture. Doing this every day will help you stay totally motivated to do what you need to do to succeed.


Be Focused, But Stay Flexible

As an entrepreneur, it’s important that you’re able to adapt to your environment and do what’s necessary to make your business succeed.

This and staying focussed may sound like contradictory concepts, but they’re actually very complimentary.

Most experienced business people agree that business seldom goes as you expect. If you have one plan to generate traffic, one plan about what to sell, one plan about how your business should look and you’re not willing to change strategies, chances are you won’t make it in the long run.

However, don’t confuse flexibility in strategy with actually bouncing around completely different paths. If you bounce from trying to do PPC affiliate marketing to trying to be a top blogger to trying to trade Forex online, you are certainly destined to fail.

On the other hand, if something isn’t working then don’t bash your head against a wall trying to make it work. Instead, be willing to be flexible and adapt. Staying focussed on a goal and being flexible in the method of getting there is crucial to your success.

Know your goals. Know what’s important to know. Know what you need to do on a day-by-day, week-by-week, month-by-month and year-by year-basis. Stick to your plan and work at staying focussed.


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