If you’re thinking of climbing a mountain to find a guru, fine. Do it – but don’t ask for the key to success for Internet marketing!
Actually, you don’t need to climb a mountain for that, it’s really pretty simple:
put yourself in front of the people who are trying to find what you sell, or do
No doubt as you were rushing off to make a start, it occurred to you that whilst it’s a great idea, it isn’t immediately obvious where to start. Well, think about it…
When you want to find something, what do you do? Go on-line & type what you’re looking for into your search engine.
The key then, assuming you actually have a product or service people would want if they found you, is making yourself easy to find in search engines.
It always amazes me how difficult some companies are to find. Maybe my hobbies are obscure. Maybe hobbyists make the products I’m interested in rather than people genuinely interested in having their business succeed. But really, it amazes me how often I hear about a product, search for it, can’t find it, and eventually after scouring Internet forums and meandering through link after link, I find exactly what I’m looking for.
The journey’s always interesting, but if only they’d optimized their website so that search engines could find them, then I could find what I’m looking for so much more easily. I might even be more eager to give them my money if I didn’t feel like I had to climb a mountain just to find them.
Search engine optimization (SEO) is, simply put, the process of improving the odds of people finding your website through search engines. It is also the key to the success of Internet marketing. Typically (and at its most simple), this involves choosing targeted keywords carefully and then making sure they appear often, and in the right places, on your site.
Ideally, through various SEO techniques you can not only ensure that your site will show up on the list for most logical searches, but you can also push your site toward the top of the list. The higher you are on the list, the more likely you’re going to get lots of visitors. After all, what do you do when you use a search engine? Do you scour all the results up to page 20? Probably not.
As a marketing strategy, you need to consider how search algorithms work and what people search for in order to succeed with SEO. Your efforts will most likely involve more than just keywords.
They can involve the actual coding, presentation and structure of the site. It can also involve fixing problems that could prevent search engine indexing programs from spidering your site successfully. If you are not familiar with terms like spidering, you’ll need to do your homework before you can hope optimize your site. Either that or you’ll need to hire someone who already knows all this stuff.
Beware of trying to fool the search engines, however. Most search engines are sophisticated enough to filter out the obvious attempts at spamming them with junk hits just to get your site higher up in the rankings.
It’s tricky, but learning about SEO is the key to success of internet marketing.
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