Many companies send their clients and prospects unsolicited e-mails (or spam), but companies that advertise through these methods are not following the internet marketing principals that would best market their products. One of the largest complaints that people have about the Internet is spam, and because of this, they ignore anything that looks even remotely like junk mail.
An important means of reaching people through the internet is often done through target marketing. This is the idea that, instead of spamming one hundred people and hoping that one or two of them like your product, you focus on people and online groups who are already interested in similar goods or services.
It’s true that by doing this you’ll significantly decrease the amount of exposure you get, but the exposure you do get is to people who are already open to your offering.
And this also means that you’ll reduce the amount of bad publicity you get as well –
because you can guarantee that all of the untargeted people that you send email advertisements to who aren’t interested in your merchandise, are going to think that your company is merely one of those fly by night spamming operations. Even if you’re not, it won’t change the way they think of your product and their perception of your business practices.
However, if you can focus your marketing ideas on groups of people who you know are interested in similar things, then you increase your likelihood of having good corresponding sales figures. Internet marketing principals are not that different from other means of promoting something.
One of the more important rules is to know what people will pay for your product. Too many times people don’t properly estimate the value of their product or service.
The first time many people see an advertisement or commercial, they form an opinion of what is being marketed. If they see something they think is priced too low, they might decide that it’s made with lower quality parts and decide they don’t want to buy it. If they think it’s priced too highly then they may think it out of their price range and discount it immediately.
This is why it’s never a bad idea to look around online at what your competitors may be charging for similar products. The idea behind this is to get your price slightly lower than what they are charging; so that people think they’re getting a good deal on something. Of course, make sure that it’s not so good a deal that they start wondering about quality.
If you are still having problems pricing your items, then you could go to a message board and see if there are any discussions that might give you an idea of what people are willing to pay. Many times this is the kind of research that large public relations firms do for their clients.
Remember to keep everything you do as professional as possible and don’t be too pushy. You shouldn’t have a problem learning how to safely and easily promote your company, especially if you try putting these internet marketing principals into action.