Once you decide to embark on an email campaign, your next task is to build your email list, but where do you get it from? Many people are tempted by the “quick fix” of buying email marketing lists. Don’t make the same mistake!
In all probability, you’ve seen the ads that offer you millions of email addresses for a relatively low cost. It looks good but, if you fall for one of these ads, you’ll end up being labelled as a ‘spammer’ almost as quickly as you send the email. It’s more than likely that the vast majority of the messages you send will end up in ‘spam’ boxes, never get opened and you’ll reap zero benefit from your efforts. Statistics tell us that, on average, 70% of the addresses you purchase are, in fact, bogus or have been duplicated and the remaining 30% have not agreed to receive emails.
