If you’re thinking of implementing an email marketing campaign, and you’ve already chosen your e-mail delivery method, you should take the time to analyse what makes a quality email in an email campaign.
Below you’ll find some great tips that have been gathered from various experts in the field of online marketing and that will help to ensure that your emails are more likely to be opened and read.
Once you decide to embark on an email campaign, your next task is to build your email list, but where do you get it from? Many people are tempted by the “quick fix” of buying email marketing lists. Don’t make the same mistake!
In all probability, you’ve seen the ads that offer you millions of email addresses for a relatively low cost. It looks good but, if you fall for one of these ads, you’ll end up being labelled as a ‘spammer’ almost as quickly as you send the email. It’s more than likely that the vast majority of the messages you send will end up in ‘spam’ boxes, never get opened and you’ll reap zero benefit from your efforts. Statistics tell us that, on average, 70% of the addresses you purchase are, in fact, bogus or have been duplicated and the remaining 30% have not agreed to receive emails.
Many companies send their clients and prospects unsolicited e-mails (or spam), but companies that advertise through these methods are not following the internet marketing principals that would best market their products. One of the largest complaints that people have about the Internet is spam, and because of this, they ignore anything that looks even remotely like junk mail.
There are a few key points to ensure you have a successful email marketing design.
The most important of these, is to keep it simple. If your email is flashy and attention-grabbing, but with no real content, you’re not going to get the results you want. People can spot and steer clear of gimmicks, so if your current campaign is ‘gimmicky’ you may want to consider revamping it. If you make the decision to revamp consider the following:
When it’s time to launch your email marketing campaign, what should you know before you set your plan into motion? Well, before you do anything, you should make certain that your sales staff and all sales departments are geared up to make the transactions generated by your email marketing campaign. Once you’re confident your business can handle a potential influx of sales, you should follow a few simple steps to ensure you’re making the most of your email marketing campaign.