Here’s a post from another blog that explains – rather succinctly – why any small business should start using newer technology to attract custom.
“A big, fat Yellow Pages landed in my driveway the other day with an audible whomp. I promptly picked it up and deposited it into the recycling bin with a second whomp. Harsh, right? But when I’m searching for something local–be it a snow shovel or a cinnamon roll–the last thing I’d do is flip through the phone book.
Chances are, you feel the same way. A study last year by Pew Internet & American Life Project found that 51 percent of U.S. adults get information about local businesses from the internet, rather than from newspapers, word-of-mouth, TV reporting or those tragic phone books.
So, the question becomes, How good is your local business at generating online leads? Here are the basics.”
If you’re thinking of implementing an email marketing campaign, and you’ve already chosen your e-mail delivery method, you should take the time to analyse what makes a quality email in an email campaign.
Below you’ll find some great tips that have been gathered from various experts in the field of online marketing and that will help to ensure that your emails are more likely to be opened and read.
“Article Marketing can be the one key you need to finally become successful in Internet Marketing.”
How often have you heard this? Whilst it’s true, thousands upon thousands of other hungry people looking to make an income from the internet have heard the same thing. Therefore, you‘ll have to master the art of article writing to beat your competition.
Once you decide to embark on an email campaign, your next task is to build your email list, but where do you get it from? Many people are tempted by the “quick fix” of buying email marketing lists. Don’t make the same mistake!
In all probability, you’ve seen the ads that offer you millions of email addresses for a relatively low cost. It looks good but, if you fall for one of these ads, you’ll end up being labelled as a ‘spammer’ almost as quickly as you send the email. It’s more than likely that the vast majority of the messages you send will end up in ‘spam’ boxes, never get opened and you’ll reap zero benefit from your efforts. Statistics tell us that, on average, 70% of the addresses you purchase are, in fact, bogus or have been duplicated and the remaining 30% have not agreed to receive emails.